The founders of the WWF established the National Appeals (Appeals National), now known as National Organizations (National Organizations). These are legal entities responsible for their own tables and report directly to their donors. They give up to two thirds of the funds they raise to the international office (WWF International) and keep the remainder for use in conservation projects of their choice. WWF International responds to the National Organizations, donors and the Swiss authorities.
The offices of the WWF can be of two categories:
* Those who can raise funds and carry out work independently
* Those who must work under the guidance of an independent office of WWF
All offices, however, carry out local conservation work and practical field projects, scientific research, advising governments on environmental policy, promoting environmental education and raising awareness of environmental issues.
To keep operations active in 1970, the president of WWF International, Prince Bernhard of the Netherlands, raised a fund known as “The 1001: A Fund for Nature,” in which 1,001 individuals contributed $ 10,000 each (totaling just over $ 10 million). The interest of the trust fund helps WWF International to meet its administrative costs. Since 1983, WWF is working with postal authorities in over 200 countries to stamp threatened species selected in official seals, so far raising more than $ 13 million. In total, the individual contributions remain the source of funds organization’s most important, accounting for approximately half of its annual income. Governments and aid agencies provide 20% of WWF’s income, while 16% comes from inheritances or trust funds and 17% are from other sources including donations from corporations and royalties on products.
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